Rebel Talent

What People Are Saying


“Francesca Gino is the best kind of rebel: the one who doesn’t just break the rules, but invents a better way. In this enthralling, carefully researched book, she shows you how to become one—and unleash the inner rebel in others too.”

— Adam Grant, New York Times bestselling author of Originals, Give and Take, and Option B with Sheryl Sandberg

“Francesca Gino is one of the world’s most productive and creative social scientists. And with this book, she shows that she’s also one of the most persuasive. She makes a powerful and convincing case that letting loose our inner troublemaker can open up new vistas of creativity and problem-solving power.”

— Daniel H. Pink, New York Times bestselling author of When and Drive

“This marvelous and mischievous masterpiece shows us how to creatively rebel without getting into (too much) trouble. Francesca Gino’s splendid weave of stories and studies unpacks why, when, and how to break the rules in order to do more successful, challenging, and original work.”

— Robert Sutton, New York Times bestselling author of The Asshole Survival Guide, Scaling Up Excellence, and Weird Ideas That Work

“ ‘To make an omelet, you gotta break some eggs’ is easy advice to give. Much more difficult is crafting a clear recipe—which eggs, when, how, blended with what?—for greatest success at it. Yet, this is precisely what Rebel Talent does for the process of breaking the rules optimally. As a result, I just ate it up.”

— Robert B. Cialdini, New York Times bestselling author of Influence and Pre-Suasion


“Great stories, great science, and great practical advice about how, when, and why to break the rules.”

Angela Duckworth, New York Times bestselling author of Grit


“Francesca has a very personal and self-aware approach to bridging the gap between the social norms that glue us together, and the acts of challenging those norms. The rebellious approach has led to great advances, and it also has led to abuse.  She pushes us to allow for people who challenge what we do, but with a grounding in thinking about the use of power and status in our businesses and in our lives.”

— Ed Catmull, President of Pixar and Walt Disney Animation Studios

“In Rebel Talent, through illuminating examples and case studies, Francesca Gino demonstrates the true power of the rebel. Rebellion, as she defines it, isn’t simply about rule-breaking-- it’s about allowing your best self, and your talents, to shine through in all aspects of your work and your life.”

Susan Cain, New York Times bestselling author of Quiet: The Power of Introverts in a World That Can’t Stop Talking